About Viamaro

The Vision

Viamaro was born from a simple yet powerful idea: women should never have to choose between style, comfort, and confidence.

Founder Valentyna Romanenko has always been inspired by the presence of strong women—those who lead, build, and balance it all. Watching women navigate the world of business, politics, and motherhood while staying true to their femininity, she saw a gap: why should professional attire be stiff, restrictive, or uncomfortable?

Before launching Viamaro, Valentyna worked closely with renowned Italian and Ukrainian designers, immersing herself in craftsmanship, fabric innovation, and timeless design principles. She envisioned a brand where luxury knitwear could empower women—offering effortless coordination, impeccable tailoring, and unparalleled comfort.

A philosophy was born: clothing should be timeless, versatile, and effortless to style—because modern women don’t have time for compromises.

#1 The Essence of Merino Wool

True quality is felt, not just seen. Viamaro’s merino wool is soft, breathable, and naturally temperature-regulating - keeping you cool in summer and warm in winter.

- Soft as cashmere, weightless on the skin.
- Breathable & adapts to body temperature.
- A wardrobe essential for year-round wear.

#2 From Nature to Precision Knitwear

Our merino wool is sourced from Australian farms and transformed into precision knits by expert artisans, ensuring impeccable quality.

- Responsibly sourced from finest materials.
- Precision-knitted for structure & durability.
- Hand-finished by skilled Ukrainian craftsmen.

#3 Luxury, Simplified

Refined yet effortless - Viamaro knitwear transitions seamlessly from office to evening, offering comfort without compromise.

- Sleek silhouettes that move with you.
- Flat-seam construction for all-day ease.
- Timeless designs made to last.

Our Philosophy: Quiet Luxury, Loud Impact

A woman’s time is her most valuable asset. The modern wardrobe should be an ally, not a burden.

Viamaro was built on the belief that getting dressed should be instinctive, not time-consuming—an approach that eliminates the morning decision fatigue of pairing separate pieces. Matching knitwear sets, structured yet fluid dresses, and seamless layering staples form the core of every collection.

These are pieces made for movement, for leadership, for quiet moments of self-assurance. The fabrics adapt, the fits flatter without restriction, and the colors remain timeless, reflecting the soft light of Kyiv mornings and the neutral depth of Carpathian landscapes.

A Wardrobe Without Compromise

Viamaro is not about trends. It is about longevity, refinement, and ease.

For the women who navigate boardrooms and train stations, gallery openings and quiet evenings—Viamaro offers clothing that adapts to them, not the other way around.

The journey began with a single idea: that true luxury is the ability to move freely.

The rest is only beginning.

Explore Collections

Blog posts

Smart, Stylish, and Skin-Friendly: Merino Wool Sweaters for Women 40+

Discover why successful women over 40 are choosing merino wool for their work wardrobes—where intelligent design meets natural skincare. Why Merino Wool Is the Smartest Fabric in Your Closet Merino...