Viamaro Opens Premium Merino Wool Showroom in Bern, Switzerland

After ten years of creating premium merino wool clothing in Ukraine, we opened our first international showroom in Bern!

You can find us at Tscharnerstrasse 1, 3007 Bern. This space is for women who care about quality, but also care about their time. You can see the pieces in person, try them on, and leave with a complete look that already works.

Our first showroom beyond Ukraine

Switzerland felt like the right next step for Viamaro. People here understand materials, long wear, and buying less but better. Bern also has the same balance we aim for in our collections: classic, practical, and quietly confident.

How we celebrated the opening

Last week we hosted a small preview of our Winter 2026 collection. Our dear guests started trying on looks, combining pieces, and showing each other different styles. The room turned into this spontaneous moment where everyone just relaxed and had fun with it.

I was glad we could capture these moments. This is exactly why we do this work.

Winter 2026, inspired by the Swiss Alps

Preparing for our Bern opening included a few days in the Swiss Alps. The air, the stillness, the clarity. That feeling shaped Winter 2026.

You'll see it in the palette: soft greys, alpine whites, forest greens, and calm neutrals that stay elegant in real life, not just in photos.

The collection is built for Bern winters, where the day can change quickly. Pieces layer well, breathe indoors, and still feel polished outside.

Complete looks that save time

The core idea in our Bern showroom is simple: fewer decisions, better results.

Many clients don't want to build an outfit piece by piece. They want a look that already matches, already fits, and works for their day.

That's why we focus on complete looks and matching sets:

• one visit instead of weeks of searching
• pieces designed to work together, not guessed together
• easy combinations for work, weekends, and travel
• a wardrobe that feels consistent, not random

Our goal is creating wonderful, comfortable experiences from the best materials for women who care about themselves and their time. If you want help, we can build a small set of looks around your routine so you can get dressed faster and feel put together without effort.

Why merino wool works in Switzerland

Merino wool is not a trend for us. It's what we've worked with for years because it performs.

• Temperature regulation: warm outdoors, comfortable in heated rooms
• Breathability: moisture moves away from the skin
• Odor resistance: stays fresh longer, needs washing less often
• Durability: with proper care, it lasts for years

This is exactly why a merino wool showroom in Bern makes sense. You can feel the difference, not just read about it.

Personal styling sessions

If you want dedicated help, we offer styling consultations in the showroom.

We'll talk through your lifestyle, how you spend your week, what you already wear, and what you want to stop dealing with. Then we'll recommend pieces, complete looks, and simple care rules so your knits stay beautiful.

Walk-ins are welcome during business hours. If you prefer a calm appointment with full attention, call or message us.

Visit Viamaro Bern

Viamaro Bern
Tscharnerstrasse 1
3007 Bern, Switzerland

Opening hours
Monday to Friday: 11:00 to 18:00
Saturday: 09:00 to 15:00
Sunday: Closed

Contact
Phone or WhatsApp: +41 79 955 34 55
Email: info@viamaro.eu

What you can find in the showroom

• Tops & Sweaters in alpine inspired shades
• Trousers and layering pieces for everyday wear
• Dresses for both work and weekend wear
• Complete looks and matching sets designed to work together
  
  

Looking ahead

We're grateful to open in Bern and bring Viamaro closer to our Swiss clients. If you're new to merino wool, this is the easiest way to start. If you already love it, you'll find new combinations and calmer colors in Winter 2026.

We look forward to meeting you in our showroom.

The Viamaro Team

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About Viamaro

Viamaro is a knitwear brand that creates premium merino wool clothing with over ten years of craftsmanship experience. Our Bern showroom opened in 2026 is our first location outside Ukraine.