Sustainability
ETHICAL FROM SOURCE
Viamaro works with Woolmark-certified Merino wool, a globally recognised standard for purity, performance and sustainable farming.
The Woolmark certification means our wool is:
✓ 100 percent pure Merino wool
✓ Ethically sourced and fully traceable to farm level
✓ Tested for durability, colourfastness and long-term wear
We buy our Merino fibres from selected Australian and Italian growers who uphold high animal-welfare practices, regenerative land stewardship and transparent supply chains. The result is premium merino knitwear that is soft on skin and gentle on the planet.
Local. Ethical. Lasting.
Viamaro partners with small, family-owned ateliers across Ukraine, producing in limited runs to minimise waste and keep skilled work in local communities. Each workshop upholds high labour standards, pays living wages, and uses energy-efficient machinery—cutting carbon footprints while strengthening Ukraine’s textile economy. By working face-to-face with master technicians, we achieve impeccable detailing, faster prototype cycles, and transparent quality control from yarn to finished garment.
Key benefits
✓ Small-batch production that reduces excess inventory
✓ Direct collaboration with artisans for exceptional finish
✓ Short supply chain lowers transport emissions and supports regional jobs
The Merino Wool Advantage
Merino wool is one of nature’s most advanced fibers—100% natural, renewable, and biodegradable. At Viamaro, we work primarily with fine-gauge Merino wool to create elevated wardrobe staples that deliver comfort, longevity, and refined style for discerning women.
What sets Merino apart from other materials is its unique ability to adapt to your lifestyle and the environment.
✔ Temperature regulating – naturally cool in summer and insulating in winter
✔ Odor-resistant and breathable, making it ideal for travel or long days at work
✔ Soft and non-irritating, even for sensitive skin
✔ Requires less frequent washing, reducing water and detergent use
✔ Fully biodegradable, unlike synthetic fibers
Unlike heavy traditional wool, Merino wool clothing is lightweight, flexible, and modern—perfect for layered dressing, transitional weather, and elevated everyday wear. It offers the rare combination of elegance, performance, and sustainability in one material.
Designed for Longevity, Not Seasons
At Viamaro, we create garments that are made to last—not follow trends. Every silhouette is intentionally crafted to transcend seasons, with durable finishes, reinforced construction, and timeless form.
We choose fabrics not for fleeting fashion cycles, but for their ability to wear beautifully over time—from fine merino and silk blends to long-wearing tailored knits that retain shape and softness.
Our approach is rooted in slow fashion values: small-batch production, reduced environmental impact, and clothing you’ll reach for again and again.
We reject disposable fashion.
Buy less. Choose well. Wear often.
